Fairwayrock, the Marketplace for Industry. Fairwayrock believes in the right to fair trade, and trade can only be fair if it is transparent. Our ecommerce website will simplify the procurement process by housing all suppliers and millions of products on one platform. We will support industry aims of cost efficiency, by introducing new suppliers and creating a competitive and quality driven retail market. Fairwayrock will be the largest online marketplace for consumables and equipment anywhere in the world.