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Established in 1998, Start Fitness has nearly twenty years' experience selling specialist fitness products at affordable prices. From running shoes to GPS watches we're constantly striving to offer you the best value possible. But while we promise never to be undersold, our overriding goal is to deliver the best service we can, both in-store and online. This is what sets us apart from our competitors, and it's because of our steadfast commitment to you, the customer, that Start Fitness has managed to grow from a single store to one of the largest fitness retailers in the UK.