Sports Publicity
Merchant: Oxfam
Merchant's Category: Media> Books
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Digital and social media strategy Crisis management Creative writing The value of audio storytelling The role of communications in business.This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and 'athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills.The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book. Bumping to bottom corners of front and back covers but otherwise in as new condition.
More details from Oxfam
Follow Oxfam to get news updates and products on your homepage.
Oxfam is being followed by 0 people.
Follow Oxfam
Delivery Details
Specific details for this product: No specific details given.General Delivery details for Oxfam:
Oxfam delivers only to the UK
�3.95 flat fee and free returns.
- UK Delivery only
- Free returns
No review added yet - be the first!
Reviews and Comments
If you own this product already, please write a quick review to help others:
Current Special Offer at Oxfam:
Comments and Feedback
This is an experimental quick comments form. Please use it to point out a mistake, tell us about a closed shop or a quick comment about the page you are on. Any comment/feedback left here may be added to the page if it is helpful.
Oxfam
Read more about Oxfam
Shop at Oxfam online! There are the usual Oxfam goodies as well as a huge selection of second hand and vintage clothes, music, dvds, books and homewares. Also find wedding favours, rare books, ceramics, stamps and coins.