The Blackwell Encyclopedia Of Management. Strategic Management
Merchant: Oxfam
Merchant's Category: Media> Books
The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new preface by the current editor, John McGee. Fully updated new edition covers over 160 key terms and concepts in strategic management; Contains contributions from more than 55 international contributors; Gives more explicit attention to 'competitive strategy' and 'competitive advantage'; Fully treats the 'resource-based view', with recent developments around the 'knowledge- based view'; Introduces the 'new economy', specifically economics of knowledge and information and the nature of network externalities.
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