La Jewellery on The UK High Street

Lily and Roo Jewellery - 10% Discount on First Purchase for Newsletter Signups!

Award Winning Diamond Jewellery Voted Retailer of the Year 2019

For over 40 years, Purely Diamonds has been at the forefront of diamond jewellery production. We manufacture our engagement rings, wedding rings and diamond jewellery in our London workshop and sell direct to you while passing on savings.

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Memorial Jewellery

Our Memorial Jewellery collection was specially designed to commemorate those treasured moments, a lasting memorial dedication in remembrance of a loved one & bring comfort in times of need

Save up to 20% on a wide range of Swarovski Crystal figurines & jewellery

Refer-a-Friend Program: Treat Yourself and A Friend to £25 Off Their First Order When You Spend £160 On Your Next Purchase

Terms and Conditions: The referrer is offered £25 off subject to a £160 minimum spend for each friend who orders for the first time. Referral rewards cannot be combined with other discount codes in a single order. We are not able to offer referral discounts on the following brands: Nomination, Pre-Owned Watches. Referral discounts can be redeemed on Pre-Owned Jewellery (the exclusion above is specific to watches) and sale products.

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