Business Strategies For Magazine Publishing
Merchant: Oxfam
Merchant's Category: Media> Books
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer's Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice.With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry. Clean tight copy, no marks or inscriptions.
More details from Oxfam
Follow Oxfam to get news updates and products on your homepage.
Oxfam is being followed by 0 people.
Follow Oxfam
Delivery Details
Specific details for this product: No specific details given.General Delivery details for Oxfam:
Oxfam delivers only to the UK
�3.95 flat fee and free returns.
- UK Delivery only
- Free returns
No review added yet - be the first!
Reviews and Comments
If you own this product already, please write a quick review to help others:
Current Special Offer at Oxfam:
Comments and Feedback
This is an experimental quick comments form. Please use it to point out a mistake, tell us about a closed shop or a quick comment about the page you are on. Any comment/feedback left here may be added to the page if it is helpful.
Oxfam
Read more about Oxfam
Shop at Oxfam online! There are the usual Oxfam goodies as well as a huge selection of second hand and vintage clothes, music, dvds, books and homewares. Also find wedding favours, rare books, ceramics, stamps and coins.