Emarketing: The Essential Guide To Marketing In A Digital World (5th Edition)
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Minor shelf-wear. eMarketing: The Essential Guide to Marketing in a Digital World is a one-stop guide to using the technologies and tools that are available to today's marketers. Written by the experts from Africa's largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more. Updated 5th edition features: Learning outcomes, key terms and concepts 19 up-to-date chapters with case studies demonstrating digital in action Chapter and case study questions, online resources and further readings
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