Fundamentals For Becoming A Successful Entrepreneur: From Business Idea To Launch And Management
Merchant: Oxfam
Merchant's Category: Media> Books
By Malin Brannback and Alan Carsrud. This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. Carsrud thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. Book is in very good condition, with very minor impressions on dust jacket.
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