Memes In Digital Culture
Merchant: Oxfam
Merchant's Category: Media> Books
Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture.In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video-"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes-including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
More details from Oxfam
Follow Oxfam to get news updates and products on your homepage.
Oxfam is being followed by 0 people.
Follow Oxfam
Delivery Details
Specific details for this product: No specific details given.General Delivery details for Oxfam:
Oxfam delivers only to the UK
�3.95 flat fee and free returns.
UK Delivery only- Free returns
UK Delivery only
No review added yet - be the first!
Reviews and Comments
If you own this product already, please write a quick review to help others:
Current Special Offer at Oxfam:
Comments and Feedback
This is an experimental quick comments form. Please use it to point out a mistake, tell us about a closed shop or a quick comment about the page you are on. Any comment/feedback left here may be added to the page if it is helpful.
Oxfam
Read more about Oxfam
Shop at Oxfam online! There are the usual Oxfam goodies as well as a huge selection of second hand and vintage clothes, music, dvds, books and homewares. Also find wedding favours, rare books, ceramics, stamps and coins.