Reduced Beyond The Horizon: A Collection Of Paintings From Artists At Lintas Advertising Agency
Merchant: Oxfam
Merchant's Category: Media> Books
Beyond the Horizon: A Collection of Paintings from Artists Who Worked at Lintas Advertising Agency 1930-1950 by Emma Hicks Lintas, an acronym for Lever International Advertising Services, operated initially as a captive advertising organization with a clear and necessarily restricted objective: develop advertising campaigns for the products manufactured by Lever Brothers, which rose to prominence through its production of Sunlight, the world's first packaged, branded laundry soap. An early proponent of large-scale advertising, Lever Brothers relied heavily on Lintas to develop advertising campaigns for the company's various soap products, which were sold in Europe, Australia, South Africa, and the United States. Lintas, accordingly, focused exclusively on supporting its rapidly growing owner, but when Lever Brothers and the Netherlands-based Margarine Union merged in 1930, creating Unilever PLC and Unilever NV, Lintas essentially became an independent agency and began pursuing advertising accounts on its own, supplementing its advertising activities for Unilever with advertising work for other European companies. In very good condition, with just some light wear to the covers.
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