Sales Promotion And Direct Marketing Law: A Practical Guide - Philip Circus
Merchant: Oxfam
Merchant's Category: Media> Books
This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. This book is in very good condition but does have a very small amount of rubbing and creasing to the cover edges, and a small sticker on the front free endpaper. The book is otherwise internally clean and the spine is unbroken.
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