Strategic Marketing
Merchant: Oxfam
Merchant's Category: Media> Books
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, the authors provide students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. This is a special adaptation of an established title widely used by colleges and universities throughout the world. Paperback. Tear to front cover and wear to rear cover. Front cover slightly bowed. Text is unmarked.
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