The Design Of Business - Signed Copy
Merchant: Oxfam
Merchant's Category: Media> Books
Most companies today have innovation envy. They yearn to come up with a gamechanging innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovativethey spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to anotherfrom mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
More details from Oxfam
Follow Oxfam to get news updates and products on your homepage.
Oxfam is being followed by 0 people.
Follow Oxfam
Delivery Details
Specific details for this product: No specific details given.General Delivery details for Oxfam:
Oxfam delivers only to the UK
�3.95 flat fee and free returns.
- UK Delivery only
- Free returns
No review added yet - be the first!
Reviews and Comments
If you own this product already, please write a quick review to help others:
Current Special Offer at Oxfam:
Comments and Feedback
This is an experimental quick comments form. Please use it to point out a mistake, tell us about a closed shop or a quick comment about the page you are on. Any comment/feedback left here may be added to the page if it is helpful.
Oxfam
Read more about Oxfam
Shop at Oxfam online! There are the usual Oxfam goodies as well as a huge selection of second hand and vintage clothes, music, dvds, books and homewares. Also find wedding favours, rare books, ceramics, stamps and coins.