#Winning on The UK High Street

Award Winning Diamond Jewellery Voted Retailer of the Year 2019

For over 40 years, Purely Diamonds has been at the forefront of diamond jewellery production. We manufacture our engagement rings, wedding rings and diamond jewellery in our London workshop and sell direct to you while passing on savings.

Terms and Conditions: .

Personal Alarms for the Elderly: 30-Day Money Back Guarantee

Help an older loved one remain safe and independent at home with a monitored personal alarm from Taking Care. They can get help at the press of a button with the life-saving service connected to our award-winning 24-hour Emergency Resolution Team. Press the button on the pendant to get help in any emergency, including falls, and we'll call the emergency services or nominated contacts such as family, friends or neighbours. Peace of mind for you and family.

Terms and Conditions: 30-day money back guarantee requires initial set-up fee to be paid upfront and if you cancel within the first 30 days this set-up fee will be fully refunded when you return your alarm equipment.

15% Off

Enjoy an extra 15% off all sale prices on everything in our store including our luxury Egyptian cotton bedding, award-winning candles and irresistibly soft Egyptian cotton towels.

Terms and Conditions: Extra 15% off all sale prices sitewide offer cannot be used in conjunction with any other discount, offer or collections.

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12 Months FREE insurance

12 Months Award Winning FREE insurance cover - covering theft, loss and accidental damage

Terms and Conditions: You will be covered for the following risks: Theft Accidental Loss Accidental Damage Liquid Damage Malicious Damage £150 accessory cover Up to 2 claims in any one year